Lipton Tea Case Study

Executive Summary This diverse media plan is anticipated to guarantee erupt to Lipton afternoon afternoon tea leaf leaftime current jackfruit enamour market and help Lipton tea to remerge back into the unexampled age group market, which include some(prenominal) male and female, ages 18-39. The campaigns mediums pull up stakes focus principally on print Ads. Most of the research found points to the confidence of barmy drinks and coffee in the young generation market. With Lipton tea having difficulties staying in this market since the1990s, their main competition testament be flaccid drinks Company as coke-cola and another famous tea manufacturing business Nestle. The chump audiences for this media plan are young consumers who apply to non-traditional media. The seminal portion of this plan will cater towards the traditional intellection of tea drinking habits. It will bring Lipton tea to their take of superior quality. In order to successfully reach our tar s ound market, our main focus for promotion will be surround print ads only, full color page inset in magazines as(Magazine name) Situation Analysis Industry background The Unilever cornerstone is one of the worlds leading suppliers of fast-moving consumer goods. Their Lipton brand is a leader in the US market, besides having a important global presence.

For over a century, Lipton has been dominating the world tea market with the companys tea-based drinks including leaf tea, infusions and ready-to-drink tea. As Lipton is a part of the Unilever global consortium, the company ensures that its tea producing farms do not only yield high-quality produc! t but also cling to and improve the natural environment and livelihood of workers and local communities. In 2005, the tea industry reached the $1.7 billion category and it is expected to channel growing indefinitely. Market analysts believe the tea industry will continue to boom and is not expected to reach flashiness level in the near future. The favorable movement in the tea industry can be attributed to two...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper