Strategfor New Economy

Case study 8th week Ducati Armita Nazari Question 1: With concern to the society s business office and the increase situation I remember it was a safe bet. Because: *The model was earthy and it was a limited edition. No one k crude about it ahead that looks for the convergence outlets. However the product was not normally obtainable on dealers outlets. *They scheduled to start selling from June but they stared their online selling 5 months earlier. So if they even assume, no one would bribe the product it was a good advertisement for people to remain old(prenominal) with the product and it s price and availabilities and also the Ducati s new ability to sell online. *Besides, one of Ducati s key drug dealer is it s brand name. And it was famous enough to start unbalanced project and restructure it s value chain activities .although since 1996 the begild aimed at pushing the boundaries of Ducati s product niche, improving the distributing meshwork a nd developing internet and e-commerce activities. Question 2: I hold it was advantageous for Ducati Maybe internet penetration in Italy was in small stages than other European countries but according to the article afterwards announcing the successful online sells of MH900e (in 2000); it was at a time that internet falderol was at its peak.

Besides the confederacy had enough time to do research and examination, so through trial and error the company was fine-tuning it s e-strategy and business model. And by 2001 the company tried to lodge Ducati.com into the real world of Ducati and i mplemented a value loot which integrated b! oth online and offline processes. And offline part could be a withstand for people who were not comfortable with internet and online purchasing to bind more familiar with this process. Addition to above explanation, Ducati s e-strategy overwhelm customers, suppliers, dealer outlets, marketing partners and sponsers, so with the brand of Ducati and starring onward activities, all of mentioned part would adapt themselves to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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