Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional service for planning, executing, and monitoring stain conversations designed to profitably acquire, retain, and stimulate customers. a. corporate selling communication (IMC) b. The hierarchy of effects c. trademark denote d. Wireless advertising (a; intemperate; p. 283-4; LO1; analytical Skills) 2. marketing communication consists of ________ messages between firms and customers, as well as those among customers. a. think b. unplanned c. all of the above d. none of the above (c; master; p. 284; LO1; analytic Skills) 3. The think, feel, do prototype is well accepted for what variety of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Putting the brand tell and product benefits in presence of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; keep in line; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information through various media, ordinarily persuasive in nature roughly products or ideas and normally paid for by an identified sponsor. a. Integrated marketing communication (IMC) b. Brochureware c. Advertising d. Direct marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for distribut ively one of the following is a promising ma! rketing technique for unstable devices except _________. a. sponsorships b. content-sponsored advertising c. location marketing d. oblivious message service (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of animated and highly interactive banners is that they ________. a. tend to eager customers b. require a mount of bandwidth c. are difficult to read d....If you require to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper